Directed by Anthony Mandler

“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar.

ブランドとアーティストによるコミュニティーや社会への貢献、Kendrick Lamarが関わる事で期待感が一層増します!

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